Today I would like to honor Dom Hofmann, Rus Yusupov, and Colin Kroll. They aren’t dead, but their creation is. Dom Hofmann, Rus Yusupov, and Colin Kroll created Vine. Now, I’m sure all of you are familiar with Vine, but if not, Vine is a social media network where users would post 6 second long videos. A lot can happen in 6 seconds. When Vine first started, in 2012, it quickly became one of the fastest growing social media platforms on the market. The growth of Vine could have been considered exponential, with a study conducted in June 2013 finding that Vine grew from 77,000 users to 3.6 million users in 5 months. At the peak of its popularity, Vine had over 200 million users every month and a billion views per day. Out of Vine, many cinematic productions were born, some of which will now be shown in a short Vine compilation. *VIDEO*

Clearly, premium content originated from Vine. However, over time, Vine began to lose profitability and eventually died may it rest in peace. There are many factors to Vine’s unfortunate demise, including the fact that different apps and networks began to adopt the concept that Vine introduced of a short looping video. Vine started competing with larger and more established social medias like Facebook and Instagram, who allowed longer videos and utilised better advertising. People who had gotten popular off of creating Vines, these “viners” began to dominate the platform and people began to use vine not to create their own original content, but to experience the content that viners produce. Instead of creating, users of vine were consuming. Eventually, popular viners established a monopoly over the app but then began to branch out to other platforms. As this happened, the quality of the content on vine began to decrease and vine began losing popularity. Personally, back when I was in 6th grade, I used to go on Vine everyday after school and I would scroll for an hour or two before I would start my homework. Then, as the quality became worse and worse, Vine lost my interest, as I’m sure it did with many others. By the time the death of vine was announced i had been unactive on the app for over a year at least having deleted the app for longer still. The lifetime and death of vine perfectly describe the constant evolution of technology. New technologies are always being developed and old technologies are constantly dying. Many forms of technology which had dominated in popularity as recent as a decade ago are now obsolete. For example, how many of you have any point in your lives, previously wanted a Blackberry phone? Now how many of you still want a Blackberry phone today? For those of you who do, I have some regrettable news. The Blackberry has also died. Well, essentially anyways. I’m sure you could still obtain an obscure Blackberry phone from somewhere or another, but the quality would be nowhere as sophisticated as the more popular phone options on the market now. The speed in which technology changes is also notably fast. The iPhone was released in 2007, but the differences between the original iphone and the most recent iPhone are staggering. Every year, a new iPhone or Samsung is released with different features than the least, making phone made just a couple years ago seem so outdated. As technology is rapidly evolving, so is our demand for it. More Instagram posts, more Youtube videos, more tweets, more and more content. In fact, 2.5 quintillion bytes of data are created everyday. To put this into perspective, one byte of storage is the smallest unit of storage. One gigabyte is 1,073,741,824 bytes of storage. As the amount of substance created on the internet increases due to demand, people become more selective with what they want to spend their time on as well. Why would you watch a 2 hour long video when you can simply watch a 6 second vine? Growing up right alongside technology has also led to a difference in lifestyle and society between this current generation and the generation of people older. We grew up being taugh how to type on a keyboard and regularly use social media sites while older people had to learn how to type outside of school and some may not know wha social media sites even are. From the internet, the concept of something being viral was also created. When a video or post goes viral, this means that one person saw this post and shared it with their friends who then shared the pot or video with more people and soon many many people know about this video due to all the sharing which took place. Going viral is a phenomenon which completely new and can be placed within this generation. It’s pretty cool to say we witnessed the expansion of certain technologies and certain popular trends that are funny to us now but must seem insane to remember in the future. Overall, the driving force behind the constant improvement and transition to new technology is the want for bigger and better things. Humans are always looking for ways to improve the quality of life, and technology is the way in which people make improvements. Technology is the way we can move on from the past into the future. The old technologies abandoned should not be reminisced in sorrow but with happiness for isn’t it better now that we have more advanced technology? Perhaps it is time to move past Vine, ignoring Vine Camera, a far inferior follow up to Vine and embrace Vine’s true replacement: Musical.ly

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